For anyone following the #hackgate FOTHOM diaries, you’ll know that that the slow motion crash of Murdoch’s UK Empire is still developing. But it wasn’t until Rush Limbaugh’s recent implosion that I began to think this isn’t just about News Corp, even though it is the world’s 3rd biggest media group and run as a one-man-band. It was in Meteor Blade’s Nopology diary early this week, that this thought came to me:
I think there’s a connection… (40+ / 0-)
between the slow rejection in the UK of the tabloid style of reasoning (basically trollery and personal insult) and the sudden turning on Rush L.
The British Tabloids and the American Shock Jocks basically thrived on the backlash against the civil liberties victories of the 60s: legislation against racial discrimination, homophobia, the rise of women in the work place and reproductive rights. For 40 years they thrived on right wing white male resentment. They had nothing to offer but trollery because they sought to to interfere with communication about race, gender and sexuality, but without an alternative agenda or real ideology, except that of opposition, reduction ad absurdum (looney left fictions about banning nursery rhymes etc) and the shock value of mockery.
This was never anything but a reactionary tribute to all the victories of the 60s. The candidacy of Sarah Palin was the ne plus ultra of this political style. Rebarbative, provocative, posited on antagonism alone, it never could offer much more than a macho guffaw and muttering of unfocused dissent.
Forty years on, the people who find this stuff amusing are diminishing. Shock Jocks have run out of positions. They can only flame out or die down.
The other connection is the rise of social media and blogs like DKos. They can organise dissent. Avaaz and 38degrees focused on the advertisers during the News of the World scandal, and when the public summoned enough outrage through twitter and email, the advertisers withdrew from the paper. That’s what killed News of the World.
Thanks to new media, we really aren’t passive consumers anymore, but can communicate directly with those to attempt to appease us. I guess this is what has happened to Limbaugh.
Actually this Kos comment was just a combination of two comments I’d made on the Moose in Strummerson’s Diary – so that just shows where my real thinking happens.
